About

Natasja Mai is the creation of an autodidact goldsmith with a deep-rooted passion for craftsmanship. Ever since she can remember, she knew she wanted to work with her hands, shaping ideas into physical art. With over eight years of experience in the jewelry industry, she set her sights on working with goldsmiths she admired the most—continuously refining her techniques along the way. Her time living in Paris in 2023 became a turning point—her residency in the city ignited a new chapter, solidifying her vision and setting the foundation for her brand.

From her first jewelry creation, she always knew she wanted to craft something beyond tradition categories, and keep everything gender neutral. There is no "men's colletction" or "women's collection" - just one evolving collection. Her approach is instinctive, rooted in sculpting instead of drawing, allowing each piece to take its own shape in the making.

The creative process is never predictable, the journery from concept to reality is full of unexpected turns, and that is what thrives her. Every piece is handmade from scratch, requiring deep focus and immersion - this is what makes jewelry so captivating. It is a craft with no finish line, a continuous learning process where new techniques and skills are constantly uncovered.

"I love that gold carries so much history. It has been melted down, reshaped, and passed through generations.
When I work with it, I am not just creating something new—I am continuing a story."

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